The readability and human interest of information leaflets from major British charities: an unintelligible, boring replication?

Author:
STURMEY Peter
Journal article citation:
Mental Handicap Research, 6(2), 1993, pp.174-183.
Publisher:
BIMH Publications

A sample of leaflets designed for parents, care staff and the general public produced by four major charities for people with mental handicaps were analysed for their readability and human interest. Approximately one-third had some human interest and had reading ages under 18 years, however, a further third of leaflets had none or minimal human interest and reading ages over 18 years.

Subject terms:
learning disabilities, publicity;
Link:
Journal home page
ISSN print:
0952-9608

Key to icons

  • Free resource Free resource
  • Journal article Journal article
  • Book Book
  • Digital media Digital media
  • Journal Journal

Give us your feedback

Social Care Online continues to be developed in response to user feedback.

Contact us with your comments and for any problems using the website.

Sign up/login for more

Register/login to access resource links, advanced search and email alerts