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The naturally occurring retirement community (NORC) initiative in Georgia: developing and managing collaborative partnerships to support older adults
- Authors:
- IVERY Jan M., AKSTEIN-KAHAN Deborah
- Journal article citation:
- Administration in Social Work, 34(4), September 2010, pp.329-343.
- Publisher:
- Taylor and Francis
- Place of publication:
- Philadelphia, USA
Collaborative partnerships are essential for community-based services for older adults. These come about in response to a rapidly expanding senior population, diminishing public and private resources, and the rising costs of long-term care. Instead of moving older adults to more restrictive, and often expensive, settings, there is a shift toward developing programmes that promote aging in place. Naturally occurring retirement communities (NORCs) have emerged as a collaborative model of care designed to support older adults so they can remain in their homes as long as possible and avoid moving to more restrictive settings. This article examines NORC model replication and discusses the lessons learned from developing strategic partnerships, participant recruitment, programme and partnership management, and evaluation. This paper aims to contribute to the growing literature on the NORC model in diverse settings.