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Active at 60: local evaluation research: final report
- Authors:
- MOWLAM Alice, et al
- Publisher:
- Great Britain. Department for Work and Pensions
- Publication year:
- 2012
- Pagination:
- 106p.
- Place of publication:
- London
Active at 60 Local was a pilot initiative commissioned by the Department for Work and Pensions to identify the scope for utilising smart technology to: deliver services more effectively to older people, and leverage increased levels of activity among older people. The project formed part of the government’s response to address the challenges and opportunities of an ageing population. The findings are based on a pilot of smart card technology in two local authorities. This report also looks at how older people can become more active and engaged in their communities by using smart cards to extend the range of services and concessions they are entitled to. The pilots raised a number of important questions about the role and future of the smart card. Local authorities could benefit from more efficient processing of applications, and service users were able to navigate both the application and online identity checking processes. Benefits to local authorities of using online technology included a more efficient application system, estimated at saving over £30,000 if 10,000 card holders renew online rather than visiting council offices in the urban pilot project area. They can also benefit from the opportunity to provide more targeted communications. Awareness levels about the ‘smart’ nature of the cards were low. In the urban pilot area, older people saw the smart card primarily as a bus pass. The pilot highlighted the challenges of using a smart card to increase levels of community engagement and physical activity without significant incentives.
Active at 60: local evaluation research: final report: research summary
- Authors:
- MOWLAM Alice, et al
- Publisher:
- Great Britain. Department for Work and Pensions
- Publication year:
- 2012
- Pagination:
- 4p.
- Place of publication:
- London
Active at 60 Local was a pilot initiative commissioned by the Department for Work and Pensions to identify the scope for utilising smart technology to: deliver services more effectively to older people, and leverage increased levels of activity among older people. The project formed part of the government’s response to address the challenges and opportunities of an ageing population. The findings are based on a pilot of smart card technology in two local authorities. This report summary also looks at how older people can become more active and engaged in their communities by using smart cards to extend the range of services and concessions they are entitled to. The pilots raised a number of important questions about the role and future of the smart card. Local authorities could benefit from more efficient processing of applications, and service users were able to navigate both the application and online identity checking processes. Benefits to local authorities of using online technology included a more efficient application system, estimated at saving over £30,000 if 10,000 card holders renew online rather than visiting council offices in the urban pilot project area. They can also benefit from the opportunity to provide more targeted communications. Awareness levels about the ‘smart’ nature of the cards were low. In the urban pilot area, older people saw the smart card primarily as a bus pass. The pilot highlighted the challenges of using a smart card to increase levels of community engagement and physical activity without significant incentives.