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Retirement housing: marketing retirement housing as aspirational and not a sign of crisis
- Author:
- SHAKESPEARE MARTINEAU
- Publisher:
- Shakespeare Martineau
- Publication year:
- 2021
- Pagination:
- 20
- Place of publication:
- Birmingham
In this report we will explore the disparity between the public and housing provider perceptions of the retirement housing sector; and in particular, the way the sector is described, awareness of the benefits and services on offer, the perception of what ‘type’ of person would benefit from retirement housing and public understanding of retirement property tenures. We consult experts from across the industry – including representatives from Housing 21, Lifestory Group, Housing LIN (Learning and Improvement Network), Orbit Group, Elderly Accommodation Counsel, the Local Government Association, the Chartered Institute of Housing and Shakespeare Martineau – and outline the need for clarity in messaging and a benefits – not age-focused – approach to marketing and targeting. We outline how the sector can make retirement housing aspirational and not a sign of crisis or defeat through marketing and education, and identify the demographics that need the greatest education around the benefits and how best to market to them – based on our research. As well as potentially missed opportunities of where to build and when to include higher end facilities and services. (Edited publisher abstract)
Anticipating relocation: concerns about moving among NORC residents
- Authors:
- CARPENTER Brian D., et al
- Journal article citation:
- Journal of Gerontological Social Work, 49(1/2), 2007, pp.165-184.
- Publisher:
- Taylor and Francis
- Place of publication:
- Philadelphia, USA
Most older people prefer to continue living at home for as long as possible, with the support of a variety of services. However, they may also have fears about the future. This paper presents results from an interview survey of 324 residents in a naturally occurring retirement community (NORC) and finds that 26% expressed concerns about having to move in the next few years. Residents who worried were mainly concerned about potential health problems (65%), followed by financial difficulties (26%), physical problems relating to housing design (12%), concern about ability to maintain the home (6%), fears of social isolation if they stay in the home (6%), and fears about declining autonomy (6%). The worried group were more likely to be older, female, single, and living alone in a flat. Their self-ratings of health status and social support were also lower. However, their actual degree of impairment was not noticeably different from the non-worried. The authors conclude by discussing the importance of identifying worried residents before their needs become critical, primarily by making services available and letting residents know about them. (Copies of this article are available from: Haworth Document Delivery Centre, Haworth Press Inc., 10 Alice Street, Binghamton, NY 13904-1580).
Extra care housing: exploring motivations, expectations and perceptions
- Authors:
- BUCKLAND Michael James, TINKER Anthea
- Journal article citation:
- Housing Care and Support, 23(1), 2020, pp.15-26.
- Publisher:
- Emerald
The purpose of this paper is to explore and compare the motivations and expectations that older people have when choosing to move into either a private or housing association (HA) extra care housing (ECH) scheme, and any effects this h: This qualitative study is based on findings from four HA schemes in Tower Hamlets, London, and one private scheme in Warwickshire. Eight semi-structured interviews were conducted with five women and three men of varying backgrounds, from schemes managed by different associations and companies. Interview transcripts were coded and analysed thematically. Findings: All residents moved into ECH in response to deteriorating health. However, almost all residents had felt obliged to move by others, generally their children. Few residents had any expectations of ECH on arrival, but many developed high expectations of an increased sense of independence and security and of an improved social life. ECH appeared to be beneficial for residents’ health and well-being. Research limitations/implications: The inability to recruit an equal number of people from HA and private scheme, alongside the small sample size, may compromise the external validity of any conclusions drawn from any comparisons. Practical implications: This research identifies a lack of knowledge about ECH among the general population and offers insight into areas of poor management within ECH schemes which could be improved. Social implications: Inadequacies in the ECH model could be attributed to failures in the current health and social care system. Differences between expectations and perceptions of HA vs private schemes should be acknowledged and responded to. Originality/value: This is a rare example of research exploring the relationships between ECH residents’ motivations and expectations (Hillcoat-Nallétamby and Sardani, 2019), and between those in HA vs private schemes. (Edited publisher abstract)
Narratives of home and place: findings from the Housing and Independent Living Study
- Authors:
- MACKENZIE Lynette, CURRYER Cassie, BYLES Julie E.
- Journal article citation:
- Ageing and Society, 35(8), 2015, pp.1684-1712.
- Publisher:
- Cambridge University Press
As populations age, increased focus is given to the importance of enabling older people to age in place. The study reported in this paper explored the extent to which older people considered their homes and neighbourhoods to be ‘supportive’, and sought to increase understanding of the needs and experiences of older people and their expectations of future housing needs. This paper reports qualitative data from the Housing and Independent Living (HAIL) study carried out in Australia. Semi-structured interviews were conducted with 202 community-dwelling people aged 75-79 years. Interviews were transcribed, coded and analysed using computer-assisted qualitative analysis and a narrative approach to identify broad themes. Thematic analysis was used to examine and understand how occupants subjectively viewed their homes, and how they planned to adapt/modify either their activities or homes to accommodate changing needs. Six key themes emerged, namely housing choice, attachment to place, financial issues, changes to the home over time, transport, and anticipating the future. In this study, people who most strongly identified with and felt connected to their neighbours/communities had more positive perceptions of their homes and communities, and may be better able to remain in their home despite increasing disability or frailty. Housing policies and home and urban design should ensure home and neighbourhood environments are safe, accessible, promote positive associations, and are adaptable to facilitate independence and accommodate change as people age. (Publisher abstract)
Moving beyond ‘ageing in place’: older people's dislikes about their home and neighbourhood environments as a motive for wishing to move
- Authors:
- HILLCOAT-NALLETAMBY Sarah, OGG Jim
- Journal article citation:
- Ageing and Society, 34(10), 2014, pp.1771-1796.
- Publisher:
- Cambridge University Press
This paper takes a critical perspective to the notion of ageing in place by examining older people's dislikes about, rather than levels of satisfaction with their home and neighbourhood environments, and establishing whether such dislikes influence a desire to move. Analysis of the 2004 Living in Wales Survey shows that despite high levels of residential satisfaction, a significant proportion of older people do wish to move. Logistic regression results indicate this desire is strongly associated with dislikes about their immediate home environment, more than neighbourhood factors. Contemplating a move in later life may be shaped more by a desire to ‘attach’ to people, than to remain in situ to preserve an attachment to place. (Edited publisher abstract)
Voices on relocation and aging in place in very old age: a complex and ambivalent matter
- Authors:
- LOFQVIST Charlotte, et al
- Journal article citation:
- Gerontologist, 53(6), 2013, pp.919-927.
- Publisher:
- Oxford University Press
Purpose: This cross-national qualitative study explores how very old people reflect upon relocation and aging in place. Design and Methods: Swedish and German data are utilised in this study. About 80 community-living participants, 80–89 years of age, were interviewed with open-ended questions at home by trained interviewers. The interviews were analysed by using conventional qualitative content analyses. Results: Reasoning about relocation or ageing in place in very old age is a complex and ambivalent matter. A variety of reflections, emotions, and behaviours for and against a move are revealed. Reasons to move reflect the urge to maintain independence, to stay in control, and to avoid loneliness. This is mainly expressed reactively. Reasons not to move reflect a strong attachment to the home and neighborhood. Moreover, reasons not to move reflect practical aspect such as economy and strain, as well as fear of losing continuity of habits and routines. Implications: There is a need for society to develop counseling systems to meet very old people’s ambivalence and practical considerations to move or not to move. Thus, the ambivalence to stay put or to relocate needs to be further explored from an applied perspective by also taking nonmovers into account. (Publisher abstract)
Creating elder-friendly communities: preparations for an aging society
- Authors:
- ALLEY Dawn, et al
- Journal article citation:
- Journal of Gerontological Social Work, 49(1/2), 2007, pp.1-18.
- Publisher:
- Taylor and Francis
- Place of publication:
- Philadelphia, USA
Elder-friendly communities use planning and advocacy to allow older people to remain in their local neighbourhoods despite the fact that these were not designed specifically to meet their needs. Such communities actively involve, value and support older people, both active and frail, and provide infrastructure and services that can accommodate changing needs. This paper discusses the importance of the community environment to older people, summarises existing research on their views about elder-friendliness, and reports on the views of practitioners collected using a Delphi exercise with 15 national leaders in the fields of gerontology, urban planning and community development. The key features of an elder-friendly neighbourhood include accessible and affordable transport, a variety of appropriate housing options, responsive health and care services, low crime rates and opportunities for community involvement. Some innovative programmes are highlighted and the implications for social workers discussed. (Copies of this article are available from: Haworth Document Delivery Centre, Haworth Press Inc., 10 Alice Street, Binghamton, NY 13904-1580).
Livable communities for older people
- Authors:
- KOCHERA Andrew, BRIGHT Kim
- Journal article citation:
- Generations, 29(4), Winter 2006, pp.32-36.
- Publisher:
- American Society on Aging
This article briefly reports on the findings of a survey in the United States to explore the relationship between community features and the participation of residents in social and civic activities. The survey posed questions regarding home and other elements of the community to a group of over one thousand respondents age 50 and older. The survey also included and extensive set of questions on activities and the participants' perception of their own well-being.
The market potential for smart homes
- Author:
- JOSEPH ROWNTREE FOUNDATION
- Publisher:
- Joseph Rowntree Foundation
- Publication year:
- 2000
- Pagination:
- 4p.
- Place of publication:
- York
Smart Homes technology offers the prospect of significant improvements in the living standards for older or disabled people who are heavily reliant on home care. However, the benefits of home automation for this group can only be realised if a broader consumer market develops - improving both the availability and affordability of technology. Preliminary research from the Consumers' Association assesses whether such a market is likely to develop. The study explores consumers' attitudes towards the Smart Homes concept and identifies the key factors which will influence the supply of Smart Homes technology in the future. Outlines the findings.
To have and to hold: the bond between older people and the homes they own
- Authors:
- ASKHAM Janet, et al
- Publisher:
- York Publishing Service/Joseph Rowntree Foundation
- Publication year:
- 1999
- Pagination:
- 62p.,tables,bibliog.
- Place of publication:
- York
Presents the findings of a detailed interview study looking at the attitudes of older home owners to their property. Finds that the interviewees see the independence and financial aspects of home ownership as both beneficial and burdensome. Individual circumstances, such as divorce, disability or widowhood influenced their views about moving home and about residential care.