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'Call it personalisation if you like': the realities and dilemmas of organising care in a small rural community
- Author:
- BURTON John
- Journal article citation:
- Journal of Social Work Practice, 24(3), September 2010, pp.301-313.
- Publisher:
- Taylor and Francis
- Place of publication:
- Philadelphia, USA
The author of this article questions the thinking behind the personalisation agenda and discusses the difficulties of reconciling the national and local government version of personalisation with the community's ideas and expectations of personal care. The article describes and analyses the process of trying to establish Beechfield Community Care, an independent, community-owned and run organisation to provide support and care for older people in a rural community, in the context of the proposed closure of a local authority care home in the West Country. The author argues that the policy context for personalisation is one of increasing regulation, standards, audit and procedures, leading to the bureaucratisation of care, formulation of care practice, and flight from relationship-based care.