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Retirement housing: marketing retirement housing as aspirational and not a sign of crisis
- Author:
- SHAKESPEARE MARTINEAU
- Publisher:
- Shakespeare Martineau
- Publication year:
- 2021
- Pagination:
- 20
- Place of publication:
- Birmingham
In this report we will explore the disparity between the public and housing provider perceptions of the retirement housing sector; and in particular, the way the sector is described, awareness of the benefits and services on offer, the perception of what ‘type’ of person would benefit from retirement housing and public understanding of retirement property tenures. We consult experts from across the industry – including representatives from Housing 21, Lifestory Group, Housing LIN (Learning and Improvement Network), Orbit Group, Elderly Accommodation Counsel, the Local Government Association, the Chartered Institute of Housing and Shakespeare Martineau – and outline the need for clarity in messaging and a benefits – not age-focused – approach to marketing and targeting. We outline how the sector can make retirement housing aspirational and not a sign of crisis or defeat through marketing and education, and identify the demographics that need the greatest education around the benefits and how best to market to them – based on our research. As well as potentially missed opportunities of where to build and when to include higher end facilities and services. (Edited publisher abstract)
Mentalization in dementia care: an autoethnographic account of a project worker’s experiences
- Authors:
- LUXMOORE Bethany, McEVOY Phil
- Journal article citation:
- Working with Older People, 21(3), 2017, pp.147-156.
- Publisher:
- Emerald
Purpose: Mentalization is a psychodynamic concept that can help us to understand our emotional responses to others. The purpose of this paper to illustrate how the concept of mentalization may be applied in dementia care. Design/methodology/approach: An autoethnographic account of the author’s experiences (first author), working as a project manager in which the author used the concept of mentalization to pay close attention to how the author’s emotional responses to people with dementia influenced thier communicative interactions. Findings: This paper outlines how the author processed the author’s own internal experiences in both mentalizing and non-mentalizing modes, as the author wrestled with feelings of conscious incompetence. In the non-mentalizing mode, the author was pre-occupied with the author’s own anxieties. The author struggled to relate to or make sense of the experiences of the individuals with advanced dementia that the author engaged with. Moving towards a mentalizing stance helped the author to attune to the embodied experiences of the people with dementia and recognise the reciprocal nature of our communicative interactions. Originality/value: This paper illustrates the role that mentalization may play in developing natural and authentic strategies to support communicative engagement in dementia care. These strategies may be of potential value to family carers. Family carers who can maintain a mentalizing stance may be more able to respond in empathic, person- centred ways to people who are living with dementia. On the other hand, non-mentalizing responses may be a root cause of mis-understanding and emotional disengagement. (Publisher abstract)
Exploring the attitudes and behaviours of older people living with cancer
- Author:
- IPSOS MORI
- Publisher:
- Ipsos MORI
- Publication year:
- 2015
- Pagination:
- 86
- Place of publication:
- London
This study identifies a range of attitudes and perceptions which shape the way that older people access cancer services, influencing when and how they seek help, as well as the outcomes they experience. The findings are based on two online panel surveys of 1,004 adults aged 55 and over living with cancer and 500 adults of the same age range who have never had a cancer diagnosis. In addition, fieldwork was undertaken and 26 in-depth interviews with people aged 55 and over living with cancer and two focus groups with older people who have never had cancer carried out. A number of key themes emerge from the research, including: there are differences in the views of older people with cancer and those who have not been diagnosed with cancer, with those with direct experience of the condition having more positive perceptions about it; some of the preconceptions that people may hold about older people’s attitudes have been challenged, for example, older people are no more likely to choose not to have treatment than younger people, and no more likely to be concerned about the consequences of having treatment; a series of misconceptions about the risk of cancer and eligibility for screening may impact upon early diagnosis efforts and should be addressed; older people are more likely than younger people to place trust in their health professionals but at the same time believe that discrimination against older people does exist (albeit not necessarily in their personal experience); nonetheless, older people say they are willing to seek help, but are not necessarily aware of the services that exist to support them. Independence matters to older people. (Edited publisher abstract)
Perceptions of cause and control in people with Alzheimer’s Disease
- Authors:
- MATCHWICK Claire, et al
- Journal article citation:
- Gerontologist, 54(2), 2014, pp.268-276.
- Publisher:
- Oxford University Press
Purpose of the Study: To explore cause and control illness representations in older adults with Alzheimer’s disease (AD). Design and Methods: Six older adults living in the North West of England completed semi-structured interviews that were subject to an interpretative phenomenological analysis. Results: Three main themes emerged indicating that participants were trying to make sense of their AD by comparing it with their previous experience of physical health illnesses. All participants acknowledged their diagnosis of AD but engaged with it in a graded way because of a lack of tangible diagnostic evidence. Participants developed pragmatic emotional responses to their situation. Implications: One of the main implications of the results is that caution needs to be exercised within clinical practice so that the pragmatic responses of individuals with AD are not pathologised. (Edited publisher abstract)
Investigating the triggers into claiming pension credit
- Authors:
- BHATTACHARY Darren, SLADE Zoe
- Publisher:
- Great Britain. Department for Work and Pensions
- Publication year:
- 2012
- Pagination:
- 63p.
- Place of publication:
- London
This research investigated the events that act as a trigger to thinking about, making enquiries about or claiming Pension Credit for existing pensioners. The research involved 55 qualitative depth interviews with pensioners in ten areas of the United Kingdom (UK). Interviews lasted for approximately 30 minutes and were audio recorded, transcribed and analysed. Pensioners’ awareness of and their perceived need for Pension Credit had an impact upon the customer journey. Four distinct segments emerged based upon these two factors. There were those not comfortable discussing financial matters, other than with close family. They had low awareness and low perceived need of Pension Credit. They had low awareness but a high perceived need of Pension Credit. Those that thought they had enough money to ‘survive on’ and thought they would be ineligible. They had high awareness and a low perceived need of Pension Credit. The most financially vulnerable group were too proud to get additional support – viewing Pension Credit as a handout. They had a high awareness of and a high perceived need for Pension Credit.
Enhancing later life: how older people perceive active ageing?
- Author:
- BOWLING Ann
- Journal article citation:
- Aging and Mental Health, 12(3), May 2008, pp.293-301.
- Publisher:
- Taylor and Francis
This article aimed to identify older people's perceptions of active ageing, and to compare them with the literature, and with older people's perceptions of successful ageing and quality of life. Face-to-face interview survey with 337 people aged 65+ living at home in Britain. The most common perceptions of active ageing were having/maintaining physical health and functioning (43%), leisure and social activities (34%), mental functioning and activity (18%) and social relationships and contacts (15%). A third rated themselves as ageing 'Very actively', and almost half as 'Fairly actively'. Independent predictors of positive self-rated active ageing were optimum health and quality of life. Main sub-themes of active ageing included exercising the body and mind in order to maintain health and functioning. People's views focussed on basic definitions such as social, physical and mental health and activity, probably reflecting the novelty of the concept to them, thereby excluding frail older people from active ageing. Comparisons with definitions of successful ageing and quality of life showed overlap, but the latter were portrayed as 'states of being'. This is consistent with models which propose quality of life as the end-point of active ageing.
The impact of superstition on behaviour in dementia
- Author:
- CARR Irene
- Journal article citation:
- Nursing Times, 13.11.07, 2007, pp.34-35.
- Publisher:
- Nursing Times
This qualitative study explores the possibility of superstition as a causal factor in some challenging behaviours shown by older people with dementia. In the study, carried out in Guernsey, local people, particularly older people, were informally interviewed to identify local superstitions. The study found at least three separate episodes of distressed and disruptive behaviour exhibited by people with dementia that appeared to have a direct causal link to superstitious practices.
Starting with lives: supporting older people's strategies and ways of coping
- Author:
- TANNER Denise
- Journal article citation:
- Journal of Social Work, 7(1), April 2007, pp.7-30.
- Publisher:
- Sage
A recent summary of research findings concluded that social policy and practice should use older people's lives as the starting point to plan and evaluate services (Joseph Rowntree Foundation, 2004). Based on the findings of a small-scale qualitative study and related research, this article explores the strategies and ways of coping used by older people to manage changes and difficulties that accompany ageing. It is suggested that older people's strategies and ways of coping can be understood as efforts to sustain a sense of self in later life and a model of some key processes involved is presented. The empirical findings of the study are related to theoretical models of ageing and identity management. Attention is directed to the interaction between structural resources and constraints, dominant cultural norms and values, and older people's individual capacities for reflexivity and interpretation. It is argued that this understanding has significant implications for the planning and delivery of social work and social care services that aim to promote the well-being of older people. In particular, practitioners need to understand the meaning and significance that difficulties and different approaches to managing them have for individuals. Interventions should be sensitive to, and seek to support, older people's cognitive ways of coping, as well as their practical strategies.
Changing attitudes to learning in later life
- Author:
- McKECHNIE Brian
- Journal article citation:
- Generations Review, 16(3/4), September 2006, pp.7-9.
- Publisher:
- British Society of Gerontology
This article reports on a project to examine why older people in the UK are the least likely of all age groups to participate in lifelong learning. The project also looks at ways to overcome barriers to their involvement.
Older, wiser and unlikely to present
- Author:
- PATRICK Eleanor
- Journal article citation:
- Therapy Today, 17(3), April 2006, pp.4-8.
- Publisher:
- British Association for Counselling and Psychotherapy
In order to understand how older people might use a counselling process, we need to hear their opinions. The author reports on a small study carried out with eight older people in order to find out how older people imagined counselling and whether they might consider bringing their own issues to such a session or series of sessions in an attempt to resolve them.