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The media get the message
- Authors:
- BISPHAM Pauline, CAMERON Ian
- Journal article citation:
- Community Care, 22.02.07, 2007, pp.34-35.
- Publisher:
- Reed Business Information
This article describes the innovative approach taken by Leeds Primary Care Trust and the city's social services, the voluntary sector and the service users to tackle the negative portrayal of mental health in the media. An evaluation has show that, by working with media producers and increasing the media skills of service users, more intelligent, positive coverage can be achieved.