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Evaluation of ‘see me’ - the national Scottish campaign against the stigma and discrimination associated with mental ill-health
- Authors:
- MYERS Fiona, et al
- Publisher:
- Scotland. Scottish Government Social Research
- Publication year:
- 2009
- Pagination:
- 211p.
- Place of publication:
- Edinburgh
The ‘see me’ campaign had five core objectives: to tackle stigma and discrimination by raising public awareness of how both affect individuals with mental health problems, and by improving public understanding of mental health, to challenge individual incidents of stigma and discrimination, to involve people in anti-stigma activities across Scotland at national and local levels and across sectors and communities of interest, to ensure that the voices and experiences of people with mental health problems and their carers are heard, and to promote a culture of learning and evaluation through all its work, so that effectiveness can be demonstrated and lessons shared. This report presents the findings from an independent 15-month evaluation of the first four years of the campaign. The aims of the evaluation, which started in September 2006 and was commissioned by the Scottish Executive, were to: co-ordinate a detailed account of the development and activities of ‘see me’, determine the extent to which the campaign has met its own strategic objectives, and make recommendations for the future development of anti-stigma work in Scotland.
Evaluation of ‘see me’ - the national Scottish campaign against the stigma and discrimination associated with mental ill-health
- Authors:
- MYERS Fiona, et al
- Publisher:
- Scotland. Scottish Government Social Research
- Publication year:
- 2009
- Pagination:
- 4p.
- Place of publication:
- Edinburgh
‘See me’, the national Scottish campaign against the stigma and discrimination associated with mental ill-health, was launched in October 2002. The campaign’s activities have included national level publicity campaigns targeted at the general population, targeted publicity campaigns aimed at specific groups or environments, work with the media, and support for local activities. Main findings are presented of an independent evaluation of the inception and the first four years of ‘see me’. The aims of the evaluation were to co-ordinate a detailed account of the development and activities of ‘see me’, determine the extent to which the campaign had met its own strategic objectives and make recommendations for future work in Scotland to address the stigma and discrimination experienced by people with mental health problems.