Making friends with the media

Author:
O'REILLY Dominic
Journal article citation:
Volunteering, 101, September 2004, pp.14-15.
Publisher:
Volunteering England

Reports on the Media Trust, which has built a reputation for providing communications training to the voluntary sector and offers methods and formats to meet any need. Most press releases go in the bin; without a clear idea of what media people want and how they need it presented it is hard to get one's story across. The other side is knowing how to respond to media approaches. Describes the free assistance available, Media Trust's Community Newswire service, and video and television. Gives 2 case studies and contact details.

Subject terms:
mass media, voluntary organisations, voluntary sector;
ISSN print:
0961 5075

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