Author:

TNS SYSTEM THREE

Publisher:

Scotland. Scottish Government Research

Publication year:

2008

Pagination:

26p.

Place of publication:

Edinburgh

Since 1998, the Scottish Government has been conducting yearly advertising campaigns to strengthen the view that domestic abuse is totally unacceptable, using the message Domestic Abuse: there’s no excuse. Research is presented that was conducted by TNS System Three using the Scottish Opinion Survey to track awareness of the advertising and attitudes towards domestic abuse. Fieldwork took place after the advertising campaign, between 30 January and 9 February 2007 and 1,012 interviews were achieved in 42 constituencies throughout Scotland.

Subject terms:

mass media, public opinion, publicity, abuse, attitudes, domestic violence, evaluation;

Content types:

research, government publication

Location(s):

Scotland

Link:

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ISBN print:

978 0 7559 1775 4

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