Author:

TNS SYSTEM THREE

Publisher:

Scotland. Scottish Government

Publication year:

2008

Pagination:

35p.

Place of publication:

Edinburgh

The Scottish Government launched a publicity campaign to raise awareness of the Child Protection Line, through The Union Advertising. This research assessed the impact of the campaign in creating awareness of the Child Protection Line, influencing public attitudes towards protecting vulnerable children, and encouraging use of the central phone-line for this purpose.

Subject terms:

helplines, mass media, public opinion, publicity, attitudes, child protection, children;

Content type:

research

Location(s):

Scotland

Link:

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ISBN print:

978 0 7559 1770 9

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